Meet the Alpha Mums headed by Amanda very much the queen bee. Everything is organised and sparkling clean; even the kitchen corkboard is a statement of success. At the other end of the spectrum meet Liz who is totally chaotic and feels that the kids should enjoy free expression: if they want to do kamikaze jumps off the sofa she drags out a mattress for safety. Somewhere between Amanda and Liz is Julia. She is organised; as a successful event-organiser she must be. But when her mother Marion declares that she will no longer be the free childminder and school-run taxi Julia's organisation skills are taxed and nowhere near the level of the Alpha Mums. And then there's Kevin the stay-at-home dad who embraces it with gusto rather than fighting against it--much to the other mums' irritation.