Middle-school first-year student Hibino Matsuri loves festivals and she dreams of one day being able to star in "PriMagi" a magic-like form of stage entertainment borne from song dance and fashion. That day arrives when the hyper-spirited trouble-making magician Myamu arrives from the magical realm and scouts Matsuri for PriMagi. Together the two compete with rivals to rise to the top of PriMagi.